Levi and Linda Maaia continue the tradition, started by Linda’s father John Donofrio, Jr., of connecting homes and businesses in the East Bay.
More than 50 years ago, John Donofrio, Jr. had a vision for a communications network in Rhode Island’s East Bay. He incorporated Full Channel in 1965 and began working immediately to develop the platform which would become broadband in Rhode Island. In 1982, Full Channel opened its doors on Everett Street in Warren, delivering cable TV to customers throughout Barrington, Warren and Bristol.
Today, his daughter Linda Jane Maaia and grandson Levi C. Maaia continue the tradition, running the only family-owned, independent broadband provider in Rhode Island, offering hundreds of channels on Full Channel Digital TV and residential and businesses High-Speed Internet and Digital Phone services.
“My father was a real visionary,” said Linda Maaia, president and CEO of Full Channel, Inc. “He started out repairing television sets as a hobby; he then became interested in what he thought would be the future of television and spent a lot of time researching and studying cable television.”
She added that at early regulatory hearings, he was often the one who knew the most about this then emerging technology.
In spite of increased competition, Full Channel is still the entrenched local provider with a 35-year history of serving the community. The company has always been an early supporter of innovative technologies.
“Full Channel was the first company in the state to offer pay-per-view,” explained Full Channel Labs president Levi Maaia. “In mid-1982, Full Channel was among very few providers to choose addressable converters, to offer premium services with the press of a button.”
Linda added that her father was also an early adopter of high-speed Internet technology on the Full Channel network.
Full Channel supports the communities it serves with a focus on supporting programs for children and the arts. The company has aired live local coverage of the annual Bristol Fourth of July Parade at times when local broadcast TV stations would not. In 2008 the company began offering GreenLink, a partnership with People’s Power & Light to deliver broadband services to customers via 100% local wind power. As a result of its community commitment Full Channel was the recipient of the 2009 CableFAX Top Ops Community Service Award.
“I’m in awe of what my father created from nothing,” Linda said. “For me, it’s amazing that he could have a vision of what the future might be, and then make that happen at a grass-roots level.”
modified from a story which appeared in ACAction
the newsletter of the American Cable Assoc.